Showing posts from December, 2017

Best Christmas EVER!

I’ve been confounded by Asda’s marketing campaign for Christmas 2017 which has been thrust under my nose every time I open a Metro or turn on the TV for the last few weeks.  I’m fricking sick of it.  That campaign, of course, is the one promising people (but presumably only those who shop at Asda) the best Christmas ever. 

Best. Christmas. Ever.  I mean - Christ...  where do you go from there?
If Asda are right, future Christmases are going to have scarily big shoes to fill.
There’s enough ‘organic’ pressure exerted on people throughout November and December to enjoy Christmas at all costs without subjecting them to a marketing campaign that’s focused solely on adding to that pressure.  Come on, Asda - that’s just cruel!
I’m not particularly anti-consumerist around the festive period.  I’m really not.  But I really hate the way that after months of build-up and increasingly intense coercion to invest (in every sense) in Christmas and all things Christmassy, from the evening of 25 Decembe…