What happened to the term “information superhighway” to describe the web?

Any ideas?  Because I haven’t a clue.

Wikipedia says the following:

The information superhighway or infobahn was a popular term used through the 1990s to refer to digital communication systems and the Internet telecommunications network. It is associated with United States Senator and later Vice-President Al Gore.

Urban Dictionary gives a hypothetical example of the term being used in speech:

"I just spent the afternoon cruising the Information Superhighway!"

That was nineties code for a porn browsing fest.  Not that I would know anything about that.

In the UK, I remember the term “information superhighway” was used by the ditzy blonde in a Philadephia (cheese spread) commercial at some point in the late 1990s.

Wouldn't you rather a nice hot snack

She was a card, wasn’t she?  I wonder what happened to her.


  1. The "web" is so much easier to say...!

    You've turned into a "professional cynic" now? I thought that came with being part of a lawyer. Apart from my self, I know no romanticists in law.

  2. hehe... good one. ;-)

    I thought the change of strapline might help to justify my incessant moaning.


Post a comment

Popular posts from this blog

Charlotte Dymond Facts

Christmas sandwiches

Blogger’s new templates: Contempo, Soho, Emporio and Notable