Solicitor ‘Glamour’ – Real & Virtual


glamorous solicitorI know, I know. Just as you thought Roll on Friday couldn’t sink any lower, they bring out this brarmer.

Virtual lawyers, law firms ‘in the cloud’ and holographic lawsuits all seem a bit 2008 these days. I remember Pinsent Masons established a virtual office in Second Life a few years ago for any potential clients who fancied bringing a claim way out there in the ether. They swiftly wound it up, however, after realising it wasn’t doing them an ounce of good and was possibly contraindicated in raising their profile in a meaningful way.

Still, the prospect of instructing a virtual lawyer still hits the spot according to this poll; nearly 75% of voters (whoever they are) would prefer lawyer Steven Wu in his virtual, ‘aspirational’ form than his natural self.

That’s disturbing.

So maybe there is hope for virtual law firms after all – (particularly if the fee earners consist of a tasty bunch of butch and buxom pieces of eye-candy with omnipotent legal brains).


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